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	<title>Paper Canopy &#187; General observations</title>
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		<title>What&#8217;s the good word?</title>
		<link>http://papercanopy.com/2009/07/01/whats-the-good-word/</link>
		<comments>http://papercanopy.com/2009/07/01/whats-the-good-word/#comments</comments>
		<pubDate>Wed, 01 Jul 2009 17:48:02 +0000</pubDate>
		<dc:creator>Jonathan</dc:creator>
				<category><![CDATA[General observations]]></category>

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		<description><![CDATA[About two years ago my wife and I bought a house here in Atlanta. Since we weren&#8217;t super familiar with the area and how much things cost we enlisted the help of a realtor. No big deal right, just your standard realtor/buyer relationship.
I don&#8217;t know how we found her, but she was great. I mean [...]]]></description>
			<content:encoded><![CDATA[<p>About two years ago my wife and I bought a house here in Atlanta. Since we weren&#8217;t super familiar with the area and how much things cost we enlisted the help of a realtor. No big deal right, just your standard realtor/buyer relationship.</p>
<p>I don&#8217;t know how we found her, but she was great. I mean she really earned her commission, answering our noob questions, finding great houses based on our wants/needs (and not based on her commission or what <em>she</em> wanted to sell). And there was a happy ending with us finding the house that fit us and our budget.</p>
<p>So of course when a friend started their house hunt we recommended her. She did a great job for us, and we knew she would do a great job for them as well. Which turned out to be true.</p>
<p>A few weeks back our realtor asked to take us out to dinner to thank us for the referral. Apparently that one referral had turned into 3 more listings and sales (one of which she was both the buyer and seller agent!) and led to a contact which got her out from under a terrible boss and under someone she really respected as a mentor!</p>
<p>Basically the one referral had taken her business to a whole new level.</p>
<p>And at dinner she kept saying thank you thank you thank you. And I kept saying that <em>she</em> was the one who did all the work. But without our referral she wouldn&#8217;t have gotten those leads. But without her hard work we wouldn&#8217;t have referred her.</p>
<p>It was round and round the whole dinner!</p>
<p>I don&#8217;t know if she ever got what I was saying but I made the realization later that just because you do great work doesn&#8217;t mean you will get a referral. And sometimes people who don&#8217;t really do great work get referrals. But when that combination of great work and a good referral happens it can be great.</p>
<p>Are you doing both great work that deserve great referrals <em>and</em> referring great work?</p>
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