Site Objective: CRUNK!!! Energy Drink wanted a site that spoke to their brand and helped to get the word out about what CRUNK!!! was about and where you could get it. The site is very graphics and flash heavy and needed to provide visitors with information about what CRUNK!!! was made of, who drinks it, where you could find it, and what the brand believed in.
Site Specifications: To give users a way to find CRUNK!!! Google Maps was integrated with a MySql database of all the locations that sold CRUNK!!! energy drink. Users could enter their zip code and locations close to them would display on the map.
To develop CRUNK!!!s position as a supporter of music and sports a MySql database was built to house musician and athletes, information about them such as a bio, location, and links and categorized to group them with similar athletes or musicians. The database also housed a rating system so that users could rate artists and athletes.
CRUNK!!! also developed an application to build their “CRUNK!!! Army”. Called CRUNK!!! House, the site was set up to give users a way to join with CRUNK!!! and get points for doing things to promote the energy drink. Users could log on and see a list of promotional activities such as hanging a banner at a house party, or wearing CRUNK!!! gear at events. When a user completed an activity they submitted their Happening and uploaded photos and video. Administrators then reviewed the submissions and awarded points. The points could then be redeemed for CRUNK!!! schwag such as backpacks, hats, mp3 players, etc.
The CRUNK!!! House system was built on MySql and PHP. The database housed user profile information, submitted Happenings information, rewards, and activities that could earn points. The application tied all of this data together and gave users and administrators a way to view point totals, redeemed points, Happenings that needed to be approved, update user and activity information, and general management of accounts.
Development Specifications: Development for the CRUNK!!! site was very spread out due to shifting strategy and branding. Database development and integration for the main site took approximately 45 hours.
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